"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat."
("Citizenship in a Republic," Theodore Roosevelt Speech at the Sorbonne, Paris, April 23, 1910)

We have drawn much of our inspiration and resiliency from statements like this one, made from great men and women who have helped to shape the world in which we live. In our infancy as a business we dared to believe that, outside of our mere survival, we could contribute to positively impacting the world. While not always being successful, and having countless reasons to fold, we have held on to our vision strongly enough to drive us through adversity. In doing so, we have grown our tiny family roadside fruit stand in to an emergent business that supports and promotes the Okanagan region of British Columbia.

In our way, though small in its impact, we have achieved success in our vision. As we continue to grow as a business it is our mission to increase the reach and impact of our philanthropic activities. Presently, we donate all proceeds of our Sunday sales to local charities and support programs. Through this initiative, in 2011 we have contributed over $10,000 dollars to fund programs designed to improve communities and aid individuals.

We would like to thank our customers, employees, suppliers, investors, and other related stakeholders for supporting our business and allowing us this great opportunity to grow our business, and our communities.